Niki Pence
I build the infrastructure that makes creative teams work.
Not just the content. The systems, the governance, the vendor relationships, the DAM architecture, the approval workflows, the brand standards — the operational layer that most organizations don't think about until it breaks.
I've spent 15+ years getting hired to do one thing and ending up doing five, because I can't help but notice what's missing and build it. That's not a complaint. It's the work I find most meaningful.
At Achieve, I helped establish a brand video practice from the ground up, developing production frameworks, reusable media libraries, and creative quality standards that supported high-volume storytelling across campaigns, product marketing, recruiting, and internal communications. This work required close collaboration with stakeholders to align creative priorities to real business needs while building systems that allowed content to evolve and be repurposed over time.
I’m particularly interested in the intersection of storytelling craft, operational scale, and emerging creative technologies. As AI tools continue to reshape content production, I’m motivated by opportunities to apply creative judgment to evaluation frameworks, iteration processes, and scalable workflows that maintain clarity and emotional impact.
I enjoy working cross-functionally with marketers, designers, product teams, and production partners to translate creative challenges into structured solutions. My goal is to help organizations move faster without sacrificing quality, and to create environments where focused creative work can thrive.
Great creative work doesn’t come from volume alone. It comes from building environments where priorities are clear, collaboration is structured, and production efforts generate lasting value.
My approach focuses on designing creative ecosystems that allow storytelling to grow sustainably as needs change.
About me
Video storytelling combines my favorite creative expressions.
Writing stories, staging scenes, crafting and curating props, composing beautiful frames, problem-solving, critical thinking, collaging stories from the puzzle pieces of your shots, and designing titles and motion graphics.
Since I was a child, with my family's video deck camera, my identical twin and I always had our hands on anything we could use to create a visual story. We both pursued film and honed these creative expressions to produce video content more effectively. I loved these crafts all along the way, and I still do.
One of the things I love the most about it, however, is how collaborative a medium it is.
It takes different perspectives, strategies, and ideas, and skillsets to produce a compelling video, especially one that needs to be doing other things as well, making calls to action, giving context about a process, building a sense of camaraderie or shared pride or identity, etc.
Let’s talk
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Video storytelling can entertain, reaffirm or defy cultural norms, create brands and universes, call viewers to action, spark ideas and innovation in the minds and hearts of people.
I believe that at its best, video storytelling serves many of these utilities together.